1
The Audience
We always start at the end: Who's the target viewing audience? What are the demographics? Will these materials be for domestic or international use? What's the right tone? What format and delivery channels will work best?
2
The Idea
Once we understand the target audience and purpose of the video we develop concepts for the production. Our goal is to find the most effective way to capture the audience.
3
The Production
At Astor Place, we design and produce all the media and elements required to bring the idea to reality. We manage every step of the process, from script writing to capturing video footage to final editing and posting.
